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ISBN: 978-5-91657-961-1
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Named the Most Creative Person in Silicon Valley by Fast Company Magazine, Michael Ray designed and taught the famous Creative in Business course at Stanford for 25 years.
From its inception, Ray's course began to have a profound effect on graduates. The impression was that they had access to some kind of secret source of energy and inspiration. Ray concluded that his classes helped students find their "highest purpose" - the power that gives real meaning to your life, which speaks to your deepest being.
Through this book, through practical exercises, stories and advice, Michael will help you find your highest goal.
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This is the secret of all people who live by creativity: it allows you to maintain inner balance and makes their life perfect and fulfilling.
We introduce listeners to people who have defined their highest goal. Among them are architects and artists, public figures and war heroes, academics, singers, composers and dancers, entrepreneurs and engineers, scientists, financiers, psychologists, politicians and monks. All of them achieved unprecedented success in their fields, made a name for themselves and made a fortune. Some have founded new businesses or made a huge impact on the development of American and world culture. Others have revolutionized the way we work and are in constant communication with our course attendees.
At meetings within the framework of the Personal Creativity in Business course, they willingly talk about what helped them reach the top, describe the creative process and their experiences; talk about their work and what they see as the purpose of their existence.
Despite the crisis or vicissitudes of love, they feel a connection with something higher and have realized - early in life or later - that this connection brings them closer to what they need. They are open to life and see it as an adventure. They are not stopped by media warnings, reports of the approaching end of the world, or responsibilities to family or friends, and even their own mental problems.
They view each life situation and their potential role in it from a higher position. They are in no hurry. Concentrate all their attention. And new opportunities are opening up for them. They depend on a kind of grace descending upon them - the creative energy from that source.
This secret is revealed in our book: the highest goal always awaits you beyond the traditional definitions of success.
A fundamentally new model of success
When my Stanford colleagues and I developed the creative course, we saw it as a complement to other business courses. If our students could unleash their creativity, we believed it would help them use the analytical knowledge gained in other disciplines.
But gradually it became clear to us that all business courses actually promote a lifestyle expressed by the unspoken assumption that financial success and related benefits are the main goal of every person. The prerequisites for our course are significantly different: we wanted students to realize their inner wisdom and power, their connection with everything on earth - a completely different kind of success. Without realizing it, we offered not so much a methodological program and new ways of doing business, but a different perception of life.
Students who have discovered their inner potential and determined the purpose of their existence have found that they can change a lot in the world. Graduates later told us how they built life based on this premise, how they went to achieve the goal, using the knowledge gained through our course. Here are some examples.
Denise Brosso built a career based on the conclusions about herself that she made during her studies. She realized that she was essentially a mediator. Co-founding the Foundation for Women in Entrepreneurship (FWE) shortly after graduating from Stanford in 1993, she was a game changer by helping women entrepreneurs find funds and build networked businesses. Thus, just one FWP conference brought $ 185 million in investments to 26 new businesses created by women.
Jeff Skoll, who attended the course in 1995, believes that it was there that he learned to see his inner world. He made an impressive fortune on eBay, becoming one of the five richest people in the United States under the age of 40. He then founded the Skoll Foundation "with the goal of providing investment, networking and recognition to entrepreneurs."
Dominic Holder, Dean of the Sloan Program at London Business School, has excelled in more than just business. He is also known as a teacher of Buddhism. In a recent book, Mindfulness and Money: The Buddhist Path of Abundance, he says the course "opened the eyes of many students to spirituality in business."
"This is possibly the most important book you'll ever read."
One of Michael Ray's students
You are achieving something, conquering certain peaks, looking back with a sense of pride. Victory screams with happiness under your feet. Here it is - the dream, the goal of your whole life. Now you can die in peace. But how long will it last? Perhaps tomorrow you will be thinking "It was such a trifle" or "Why did I do it." What's the catch? Why do dreams turn into shameful mistakes and ideals turn into caricatures? Perhaps it was an ordinary desire, in its prosaicness too much reminiscent of some ordinary? It was not at all the highest goal of your life. Forget about her forever. Find the highest goal, define it. Understand what it is worth living for, for which every moment lasts. The answer to the questions in the search for the main goal of his life is given by the outstanding scientist psychologist and author of several bestsellers - Michael Ray. His book is called The Highest Purpose. The secret that keeps you going every minute. "
About the book “The Highest Goal. The secret that supports you every minute "
It tells how to find that very elusive, sometimes ghostly, highest goal, mission of your whole life. The author of the book, named one of the most creative people on earth by Fast Company magazine, will have a profound effect on you. He will help you find the highest goal, find that secret source of inspiration, thanks to which you will find answers to all important questions. In the book, you will find actionable exercises, stories and simple everyday tips from Michael Ray. The latter will boldly lead you along the path to the highest goal.
What do you need to take with you on this path? Author of the book “The Highest Goal. The Secret That Supports You Every Minute ”gives you a few essential instructions. First, you must choose your path in life. There are two options here. You can listen to those around you and start painting your dream. The result is a pretty, but completely ordinary picture. Or you will choose the second path. What does he look like? In the following way: you put a completely blank canvas, pick up a brush and paint a picture that reflects yourself. It may not be to everyone's liking, but its creator will be delighted. This picture is your highest goal. Second, understand the role of excitement in life.
Try to devote half an hour every day to excitement. Worry, worry. The reasons are on their own, because there are no absolutely careless people. The rest of the time, try not to let experiences into your own consciousness and you will see how real life is without worries. Thirdly, rest your head, meditate.
Throw absolutely all thoughts from your head, do not think about anything. This practice will help you find your own harmony and understanding of what is happening around you. In addition, learn to live in your own time, no one understands. Sounds weird? Try it! Forget about time for one day, don't look at the clock. Listen to your watch, try to live and work in a way that suits you in the time continuum. Of course, it will seem difficult, especially in the workplace, but believe me, you will learn a lot. Take action, achieve your highest goals and read Michael Ray's masterpiece. You will definitely find out what it is - the highest goal, dream and achievement of your whole life.
The author of the book "The Highest Goal" writes easily and clearly. He gives very clear directions, exercises and practices. This is a kind of manual, or rather, something above it. After all, the theories indicated to you are not axioms. Find your path, your unique method, your path. The reader will want to learn more and more, to look for missing pages. This is what the book is aimed at - your searches, research and goals.
Michael Rae is John J. McCoy's Banc One Corporation Professor of Creative and Innovation and Professor Emeritus of Marketing at the Graduate School of Business, Stanford University.
He studied social psychology, and wrote several books, including, written with Rochelle Myers, "Creativity in Business", Lorna Catford participated in the work on "The Common Hero's Path", as for "The Spirit of Creativity", it was written by Ray along with authors such as Daniel Goleman and Paul Kaufman. The information in the book was used as a guide for the transmission cycle of the same name, which was created based on this course.
The highest goal. The secret that keeps you going every minute. Michael Ray. Read online, download e-book fb2, txt, epub
Michael Ray is currently working with his fellow teaching colleagues on the book Conversations on Basics. The author is a supporter of setting lofty goals, both in business and in matters relating to family and loved ones. As a husband and father of six children, who gave him eight grandchildren, he never ceases to amaze that he is still a researcher imbued with a sublime feeling and a teacher of meditation who has followed his path for more than twenty years. Michael Ray is a consultant and lecturer, head of one of the largest shopping malls, a manufacturing goods company, a directory distributor, a fledgling aviation company and three emerging communications companies. He conducts 2 singing and meditation sessions, usually every week. They take place in Santa Cruz, California. There, under the strict guidance of Michael's wife, Sarah, two houses were built, according to her own project, where all the events take place. In addition, Mr. Ray is the curator of a group of specialists that he and his team have prepared for the creative course. Thus, they strive to convey the principles revealed by the author of the book to more people around the world.
In the book “The Highest Goal. The Secret That Supports You Every Minute ”reveals the basic principles of how to achieve an understanding of the highest goal in life, and find your own.
FastCompany magazine has awarded Michael Ray the title of the most creative person, as he is the developer and leader of the well-known course "Creativity in Business" for 25 years.
Even at the initial stage, listeners speak positively about this course. They say that, through the information received, Michael gives them access to one of the sources of energy, which is still a secret for most people, as well as inspiration. He, in turn, concluded that trainings help students to find a certain "higher goal", which is a force that gives meaning to life.
Michael Ray
The highest goal. The secret that keeps you going every minute
THE HIGHEST GOAL
The Secret That Sustains You in Every Moment
Berrett-Koehler Publishers
Published with permission from Berrett-Koehler Publishers, Inc.
© Michael Ray, 2004
© Translation into Russian, edition in Russian, design. LLC "Mann, Ivanov and Ferber", 2014
All rights reserved. No part of the electronic version of this book may be reproduced in any form or by any means, including posting on the Internet and corporate networks, for private and public use without written permission from the copyright holder.
Legal support of the publishing house is provided by the law firm "Vegas-Lex"
* * *
To my students and teachers:
May the stream of good never run out
The real joy of life is to have a purpose you understand the importance of ... to be natural and strong, and not one of a bunch of neurotic and whiners who complain that life does not care about their happiness.
Bernard Show
Joy is the ultimate goal.
Chinese proverb
Foreword
On a warm September evening in 1982, I was studying my schedule for my second year MBA at Stanford. In addition to production strategy and corporate finance, there was a course called “Creativity in Business”. "It's an oxymoron," flashed through my head. I added this course at the very end to somehow balance the too dry analytical subjects.
And so at 15:20 I slowly entered the audience and sat down in an empty seat. While we were waiting for teachers Michael Ray and Rochelle Myers to start the workshop, my classmates and I talked to each other, talked about our summer work, exchanged opinions on the class schedule.
Nothing happened and we chatted some more. All the same, the seminar did not start.
In the end, we realized that Michael and Rochelle were already in the audience, looking at us and waiting for something. The noise gradually subsided, as each group of students chatting one after another found teachers patiently waiting for us to pay attention to them. Finally, Rochelle Myers, a petite woman in long flowing robes with a large silver medallion on her chest, stood up and said, barely audible, almost in a whisper: "Today you are embarking on a ten-week journey in search of your inner being."
I immediately opened the general schedule to find a replacement for the course. My search was interrupted by Michael Ray, who offered us a meditation exercise. “Take a deep breath slowly,” Michael said. - Feel the energy arising in the toes of your right foot. Feel how it rises up your leg. Concentrate all your attention on your right leg. Don't do anything, just feel your right leg ... ”I thought I made a big mistake.
In the evening, I told my wife Joanna that I have a great class schedule, "except for this course I'm about to quit." I told her about Rochelle in flowing robes and about Michael, who reminded me of the Yogi Bear in the crumpled professorship (I later learned that he really does yoga as a spiritual mentor), who teaches us to meditate. I majored in applied mathematics in college and later worked at McKinsey. I enjoyed (which I still feel) doing data analysis and theoretical development. And here is ...
Joanna listened to my moaning and then said with confidence: “I think you will find Michael Ray's course useful. Wait, give it up, maybe you like it? "
She was right: I would not have reached such heights and my life would not have been so bright if not for this course. And in this opinion I am not alone. Not a year goes by that one of the graduates does not notice how grateful he is to fate for being able to attend this course in due time. But then we still did not know that we had already taken the first step in a long, like life, journey towards the search for our highest goal.
However, the experience was challenging for the insecure, data-driven simpleton. "When will we get some technology for creativity or management methods for creating innovative products?" - I asked a couple of weeks after the start of the course. I longed for tools, technologies, methods - something practical and useful.
In response, Michael told a story about a businessman who came to Master in search of enlightenment. They sat down to drink tea, and the businessman began to talk about his life: about problems and difficulties, about how he strove to reach some heights, how he was looking for the right path, and meaning, and goal, and ... and the Teacher remained silent and poured tea into his cup. It was already full, and the Teacher kept pouring and pouring, and already the tea overflowed, filled the saucer, then spilled on the table and, finally, on the man's knee.
"Hey! What are you doing?" The businessman screamed and jumped up, dusting off his trousers.
“Your cup is full,” the Master replied. - You add, add and add… to your life. Until you empty the bowl, you will not find a place in yourself for enlightenment. "
Michael and Rochelle explained that we are not on a "journey" for new skills and knowledge: its goal is to remove barriers to creativity. They proceeded from the premise that there are no people who do not know how to create, but there are those whose talents have not yet been revealed. They strove to ensure that we realize that each of us has our own treasure chest in the attic - with creativity - and we just need to do a thorough cleaning - remove all the trash that is littered with this chest in order to open it and look inside. The essence of the metaphor was the challenge to each of us: “ Turn your life into a work of art!»
In the years that followed, I came to the conclusion that there are two approaches to life. The first, used by most, is the "children's coloring" path. You do what you are told. You walk along a well-trodden path. Operate within the prescribed framework. And in the end you get a pretty, but ordinary picture. The second approach, which is chosen by a few, is the way of the artist: when they take a blank canvas and paint a masterpiece. This path is more difficult, risky, uncertain and requires a creative approach. But this is the only way to make your life a work of art. Creating a masterpiece requires non-standard solutions, finding a starting point, a guiding thread in the absence of convenient contours and lines of a ready-made set. Such attitudes are the ultimate goal, and this book will tell you how to build your life with the help of Michael's discoveries.
When I attended the course in 1982, Professor Ray had not yet defined the ultimate goal. Yet the idea was everywhere, like an overarching concept, a hidden framework for creative experience. Now, twenty years later, Michael has precisely defined the meta-concept and detailed it in these pages.
At the center of the process is the idea of \u200b\u200brules for every day. These are mantras that you not only repeat from day to day, but you also follow them for a while (usually a week or a little longer). At Stanford, the daily prescriptions puzzled us hard: “If it doesn't work out right away, don't be zealous. Be careful! Ask stupid questions. Destroy judgment, create curiosity. Don't think about it. Be ordinary. "
But the hardest rule was: "Do what is easy, effortless and joyful." Unfortunately, we had to follow it during exams in the middle of the year, so we immediately had problems: “If you only do what is effortless and enjoyable, you will have to skip the exams. How to complete this task without filling up the rest of the items? "
I decided to view the exams as climbing the fourth pitch on Naked Edge in El Dorado Canyon. Naked Edge is one of the most beautiful peaks in all of North America; it is ideal for climbing, except for the fourth rope. Every time I climb the Naked Edge, I dread this part of the route. It is necessary to squeeze into the crack widening downward and crawl along the overhanging wall, as if inside a bell, and your feet slip, which is why you slide every now and then, and your shoulders get stuck in the narrow upper part of the crack. The unusual combination of claustrophobia and insecurity is compounded by the fact that no protective device at this stage is effective. (So \u200b\u200bif you fall out of the crack and lose something of your equipment, you will be flying downhill for a long time, breaking bones along the way.) Nevertheless, despite the highest difficulty of this stage of the route, I climbed the Naked Edge about thirty times ... Taken separately, the fourth rope is a continuous hassle and tedious physical labor. Taken in the context of this amazing place, on a wonderful day, with a good partner, and considering that climbing is my favorite sport, the fourth rope is a real joy. I compared my exams with her and dealt with the problem.