Recently the brand-consulting agency Interbrand has published a list of the 100 most valuable brands in the world. It turned out that Coca-Cola for the first time in 13 years lost the leadership in this ranking, dropping to third place. Below you will find the 20 most successful brands to date:
20. Honda
Brand value: $ 18.5 billion
Honda's strategy is to retain old customers. This company's customer retention rate is higher than that of all competitors in the industry. However, according to Interbrand experts, Honda will not be able to maintain its position if it does not work to attract new customers as well.
19. Amazon
Brand value: $ 23.6 billion
Change in value: increase by 27%
Amazon's value rose after it acquired Goodreads, an Internet portal for so-called “social cataloging,” in March this year, which gives users access to an extensive electronic library, allows you to add your favorite books to your personal bookshelves.
18. Oracle
Brand value: $ 24.1 billion
Change in value: increase by 9%
With several strategic acquisitions in 2013, Oracle rose again to number 18.
17. LouisVuitton
Brand value: $ 24.9Billion
The French company Louis Vuitton specializes in the production of suitcases and bags, fashion clothes and accessories. It maintains its leading position due to the significant expansion of its range of luxury products in the past year and its exclusivity.
16. Gillette
Brand value: $ 25.1 billion
Change in value: 1% increase
Gillette's growth is driven by increasing demand for its products in emerging markets, especially India. In addition, participation in several joint marketing campaigns contributed to the company's success.
15. HP
Brand value: $ 25.8 billion
The change cost: decrease on 1%
Experts attribute the slight loss in HP's value to changes in its image. In particular, the company's slogan for last years changed twice: first it sounded like "Invent", then "Create amazing", and finally "Make sense."
14. Disney
Brand value: $ 28.1 billion
Interbrand associates Disney's success with a constant search for new ideas, which are then translated into films and TV shows, after which profit is increased by investing in toys and other goods, theme parks and video games.
13. Cisco
Brand value: $ 29.1 billion
Change in value: 7% increase
The multinational company Cisco develops and sells network equipmentstriving to provide the client with a full range of equipment necessary for professionals to ensure the operation of the Internet.
12. Bmw
Brand value: $ 31.8 billion
Change in value: 10% increase
2012 was one of the most successful years in BMW history. This is primarily due to a 40% increase in sales in China. The company relies on the stability and urban mobility of its cars.
11. Mercedes-Benz
Brand value: $ 31.9 billion
Value change: 6% increase
Mercedes-Benz has succeeded by focusing on the young and wealthy.
10. Toyota
Brand value: $ 35.3 billion
Change in value: an increase of 17%
Toyota has overcome the challenges of 2010 and 2011 by focusing on redesign and building an advertising campaign to celebrate the thrill of the adventure.
9. Intel
Brand value: $ 37.2 billion
Change in value: a decrease of 5%
With the rise in popularity of tablets and smartphones, it has become more difficult for the company to show customers the virtues of its Intel inside.
8. Samsung
Brand value: $ 39.6Billion
Price changes: 20% increase
Samsung is taking big strides to squeeze out Apple's leadership in creating the best smartphones. The company focuses on the interconnectedness of its products and how that interconnection can make the lives of its customers easier.
7. McDonald 's
Brand value: $ 42 billion
Change in value: 5% increase
McDonald's met the wishes of its customers and added several new dishes to its menu.
6. GE
Brand value: $ 46.9 billion
Value change: 7% increase
GE invested $ 1.5 billion to provide software for its machines and connect to the Internet. The Diamond Machines campaign was successful, providing GE with slow but steady growth.
5. Microsoft
Brand value: $ 59.5 billion
Change in value: 3% increase
Company Growth Whoever replaces the resigned to CEO Microsoft to Steve Ballmer, big changes await the company and reorientation from software to hardware.
4. IBM
Brand value: $ 78.8 billion
Change in value: 4% increase
The company continues to innovate, winning more patents over the past 20 years than any other company. In addition, IBM is actively expanding into new markets, opening 144 offices in developing countries in 2012.
3. Coca-Cola
Brand value: $ 79.2 billion
Change in value: 2% increase
The most recognizable brand in the world lost its leadership, which it held for 13 consecutive years. This is not the company's fault. In 2013, Coca-Cola was named the Most Creative Market Entrant of the Year - the most prestigious award in the advertising industry.
2. Google
Brand value: $ 93.3 billion
Value change: 34% increase
Google has bypassed IBM and Coca-Cola by working on space-age projects such as Google Glass and a fully automated car.
1. Apple
Brand value: $ 98.3 billion
Value change: 28% increase
Stylish design, constant innovation and ease of use of Apple products have allowed the company to acquire a huge fan base, which is constantly growing.
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Who doesn't want to look elegant and luxurious in public? Probably no one. Especially if you are a very famous person in show business. In order to distinguish themselves from others and show their importance in society, these people not only spend a lot of time choosing their outfits, but also do not spare huge sums. Below is a list of the ten most expensive clothing brands in the world.
Valentino (Valentino)
Our rating is opened by the Valentino brand, an Italian fashion house headquartered in Milan, a manufacturer of fashionable luxury clothing, lingerie, accessories and perfumes. It was founded by Italian designer Valentino Garavani in 1959. It is currently part of the Valentino Fashion Group.
Versace (Versace)
Gianni Versace is an Italian fashion and luxury goods company. It was formed in 1978 by fashion designer Gianni Versace. But after Gianni's death in 1997, his sister Donatella took over the company. As of August 2013, Versace has more than 80 boutiques around the world, the first of which opened outside Italy in 1991 in Glasgow, Scotland.
Guess
Guess is an American brand that manufactures clothing and other fashion items such as wristwatches, jewelry, and perfumes. The brand was founded in 1981 by brothers Georges, Armand, Paul and Maurice Marciano. Guess in the 80s of the last century was one of the earliest and most popular manufacturers of designer jeans in the world.
Christian Dior (Christian Dior)
Christian Dior is a renowned French fashion house headquartered in Paris, a manufacturer of clothing, footwear, accessories, jewelry, watches, lingerie, cosmetics, perfumes and mobile phones. The brand was founded on December 16, 1946 by one of the best and most famous fashion designers in the world - Christian Dior. In February 1947, the first collection of women's clothing was presented, which revolutionized the world of post-war fashion. Currently, Christian Dior employs 56 thousand people. It has over 160 boutiques around the world.
Marc Jacobs (Marc Jacobs)
The sixth place in the list of the most expensive clothing brands in the world is occupied by the American brand Marc Jacobs, founded in 1984 by fashion designers Marc Jacobs and Robert Duffy. The brand produces men's, women's and children's clothing, footwear, accessories, as well as perfumes and decorative cosmetics.
Giorgio Armani (Giorgio Armani)
Giorgio Armani S.p.A. is an Italian company founded in 1975 by Giorgio Armani and Sergio Galleoti. The company specializes in the production of clothing, various accessories, watches, cosmetics, home furnishings, jewelry, as well as together with one of the best cosmetic brands L'Oreal - perfumery. Today the Giorgio Armani brand has 13 factories around the world and about 300 stores in 36 different countries. By the end of 2005, the company estimated sales of about $ 1.69 billion. Giorgio Armani is the fastest growing fashion brand in the world.
Dolce & Gabbana (Dolce and Gabbana)
In fourth place on the list of the most expensive clothing brands in the world is Dolce & Gabbana, a luxury Italian fashion house founded in Milan in 1985 by designers Domenico Dolce and Stefano Gabbana. The Dolce and Gabbana brand produces fashionable designer clothes, footwear, as well as accessories and perfumes. By 2005, the fashion house had sales of € 600 million.
Prada (Prada)
Prada is an Italian fashion house founded in Milan in 1913 by designer Mario Prada. It specializes in the production of fashionable designer clothes, footwear, various accessories, perfumes, watches, furniture, etc. At present, the Prada brand has 250 stores located in 65 countries around the world. In 2015, the fashion house made a profit of 954.2 million euros.
Chanel (Chanel)
Chanel is a French privately owned company headquartered in Paris. It was founded in the early 20th century by the couturier Gabrielle "Coco" Chanel. The company specializes in the production of luxury goods: clothing, cosmetics and perfumes, watches, bags, sunglasses, jewelry, etc. Chanel owns 310 boutiques around the world, of which 94 are in Asia, 70 in Europe, 10 in Middle East, 128 in North America, 2 in South America.
Gucci (Gucci)
The most expensive clothing brand in the world is Gucci. It is a renowned Italian fashion brand founded in Florence (Italy) in 1921 by designer Guccio Gucci (1881-1953). It is considered one of the most prestigious, well-known and easily recognizable fashion brands in the world. It specializes in the production of textiles, clothing, perfumes, accessories, interior items, etc. In 2013, the brand was valued at $ 12.1 billion. Gucci owns 278 boutiques around the world.